Hi, I'm Melissa, and I spend my days writing and thinking deep thoughts about marketing. I work at Cengage, a company working to make education affordable and accessible for all types of learners. I head up their content marketing efforts, and spend most my days leading our creative team and driving our brand story.
I often call myself a translator -- helping companies take complicated concepts and distilling them down into easy to understand ideas. Think explaining complex property/casualty claims language to the average consumer or unpacking the details of expatriate tax codes across the globe. I've been doing this sort of thing for more than 12 years, including everything from creating and managing content, leading creative teams, fueling and planning demand generation campaigns, creating public relations programs and lots more. You can read the nitty gritty on LinkedIn, or download my resume here.
Beyond everything else, my favorite part of my job is working with and developing my team. I've had the pleasure of working with more than a dozen junior and senior-level marketers in the five years I've spent as a people manager. There's nothing I enjoy more than helping my people thrive and find their own passions.
Education-wise, I'm an IDCC graduate of Bentley University (go Falcons!) and earned my MA in organizational communication from SUNY Albany. When I am not arguing with my colleagues about grammar (and convincing them that the Oxford comma is REALLY unnecessary), I spend time as an aspiring triathlete, volunteering with the Big Sisters and snowboarding.
Things I say on the internet: